One of the most talked about and interesting aspects of the bridal gown industry is the sizing. It is an oddly accepted fact that wedding dresses and bridesmaids dresses will run at least one, if not two, sizes smaller than your usual High Street fashion stores. This is not some weird sales pitch to make you feel better; your gut-busting Friday night sessions at Rodney may have put you into size 10 jeans but we bet you a sparkly tiara that you’ll be lucky to zip up a size 12 in the dress of your dreams!
“WHY IS THIS SO?” you may well squeal! Well, the closest we have come to a reasonable explanation goes back a few decades to a point in time when people would have their clothes tailored regularly. So although ready-to-wear size guidelines have become uniformed (almost!) in their approach to modern day curves and mind-sets, bridal industry specs are still based on body types from decades ago.
Which led us to ask what you’re probably thinking right now…. Why doesn’t the Wedding Dress industry just change its sizing? Well, confusingly, some have! You’ll find that the newer fashion houses may be a bit more up to date but the truth is the huge amounts of time and money involved have placed it on a backburner. Put simply, it takes a large team of people and a lot of money to continually update sizing specs and let’s be honest, you’d rather a dress that looks amazing regardless of the size on the label (remember it will be tailored to fit you perfectly any way!) than pay an extra £500.
After five years in the industry, and having compared the shapes, curves and other beautiful bits of hundreds of brides, here are our top three tips for surviving the ‘oh you’ll need two sizes bigger’ chat from your trusty bridal assistant (us!).
We’re going to ask you what size you’re wearing… Here’s what we recommend to help you say yes to the dress!
Are you ready? Then click here and book today, we look forward to meeting you.
Karen and Jolene X
Look out for our 'Choosing The Right Style & Shape' blog coming soon!
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