Every now and then, you find a bridal brand that just WOWs you. That’s exactly what happened to Jolene and Carrie when they walked the aisles of New York Bridal Fashion Week last autumn. With the boho chic hit of 2017 – Rembo Styling just in case you missed it! - already re-ordered for 2018 our trusty pair were looking for the Next Big Thing for Apple Blossom.
This stunning collection from the award-winning designers at Australian brand One Day was founded in 2011 by creative director Kyha. In the few short years since then it has established itself as a leader in the bridal style stakes; ambitious and forward-thinking, this is the brand that truly delivers on the promise of doing something different.
Kyha’s initial ideas came from her own experience of being a bride. She was determined to find a brand that reflected her own personal style – modern in its look with plenty of personality. Since then CHOSEN has evolved into a global bridal phenomenon but the ethos and heart of the brand has remained true to these ideals. Her eye for detail, stunning silhouettes and journey from bride to designer has brought a creative edge to wedding fashion that modern, style conscious brides are going to love!
The bridal collection for Summer 2018 has the wonderful title of Untamed Paradise and true to this theme you will find beautifully bold designs, truly unique fabrics and silhouettes that capture a romantic vibe without a hint of Disney princess!
Jolene had this to say:
“It was love at first sight! I adore the CHOSEN collection, so much so that I borrowed one of their evening gowns for our night as a finalist at the VOWS Awards in November. Everything about this brand says style and for me, it offers a confident, individual look for the bride who wants a more fashion-forward, statement vibe.”
As well as their unlimited talent when it comes to gowns, they’ve torn up the accessories rule book and gone all out for that all important cover up. Denim Jackets!
A style staple for years, that won’t be going anywhere anytime soon, the trusty denim jacket has hit the runways of Gucci, Givenchy and Balenciaga this year and now CHOSEN are offering you a Personalised Denim Jacket to complete your Big Day look. Perfect for Scotalnd’s weather – Carrie is all over this for her own wedding later this year – you can choose from the super fun ‘Wifey’ version of have your new name, nickname or a cute phrase embellished on the reverse. Effortlessly cool.
Apple Blossom Time is now the only Scottish stockist of CHOSEN, and is only the second bridal shop in the UK to be selected to stock this amazing brand.
CHOSEN is in stock now. We are also delighted to be offering a Trunk Show from 8th to 18th March when you can view and try the full Untamed Paradise Collection at Apple Blossom Time’s new studio in Glencarse. Make sure you book in for an appointment now.
Keep calm ladies, buying your wedding dress can be a wonderful, stress-free experience - you just need a little time!
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Jolene and Carrie head to New York to seek out the very latest in fashion forward gowns for the modern bride.