Every year in March we head to the Bridal Buyer Event in London for a few days of all things bridal. This is where the Bridal stores, like Apple Blossom Time, are given the first showing of the designers' new collections. It is a whirlwind of dresses, accessories and beautiful models all vying for your attention!
For me, as a fashion lover, this is the highlight of my year. I love the buzz, the atmosphere of the famous White Gallery (more on this later!) and the anticipation of that first glimpse of what’s to come from the talented designers on show. This is my third year and I’m pleased to tell you that rush of excitement is still there. Happily, for me and you, I may be just as excited but I’m probably much more selective than I was on my first trip. As with everything in life, buying a collection is a bit like a fine wine…. It gets much better as the years go by! I made a few major mistakes in year one (but a few fabulous choices as well!) and it wasn’t until my autumn collection arrived last year that I was truly happy with ALL of my choices.
I remember a trip to Barcelona very early on in Apple Blossom Time and I have to put my hands up and admit to buying an awful collection! It was too much of the same and just not right at all. The vast majority of these dresses ended up in a second hand shop!
So, when I set off a couple of weeks ago to London for this year’s event I was feeling more ready, more excited and more confident than ever before. This was going to be the year when I chose my ultimate collection. I had in my handbag an invitation to Ian Stuart’s Fashion Show - a guest list only event no less – where he’d be showcasing his latest collection and chatting to the invited buyers. To be on this list was a HUGE privilege for me. Ian is the most awarded British Bridal Designer working today and as well as dazzling the UK market he also shows at New York Bridal Week and has become one of the most celebrated international bridal brands.
So, I thought I’d share some of my highlights from this year’s show and give you a little taster of what’s to come!
We have created a fabulous collection for you ladies. I truly believe this will combine with our current styles to give you the best choice in designer bridal fashion. We have chosen a range of price points from £900 to £2,700 and a stunning array of gowns from the simple lines at Jesus Piero to the beaded detailing of Eliza Jane Howell every dress there is something for everyone. And of course, with new styles due you’ll find a few additions to our sample sale here online!
Please do feel free to contact me with any questions – or book an appointment and come down to see us in person. We’d love to show you our choices!
Keep calm ladies, buying your wedding dress can be a wonderful, stress-free experience - you just need a little time!
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